It is quite difficult to create a popular YouTube channel. However, it is possible, and you need to understand a few important concepts before you can be successful. One of the most important things you need to do is to think strategically. This type of thinking will lead you to make strategic connections that can build your brand and increase your reach. YouTube is a very good place to do business, and it can potentially be quite lucrative for smart content creators. Travel channels do well because they are inherently aspirational. A significant portion of the world population aspires to travel and go to new lands. However, not everyone will have the means and opportunity to do so.
What Travel Channels Need
While a travel Channel is good, there are a few things it must have to be successful. One of the most important things is that it needs to have great destinations. You also need the person to be doing interesting things and have a good personality. You also need to be physically fit and attractive, as people want an entirely aspirational lifestyle for the person who owns the channel. No one wants to see someone they don’t find beautiful visiting places they don’t find interesting. Marc Zboch talks extensively about the need to balance these two realities.
Choosing Great Destinations
Your looks and personality are important to creating a good travel channel, but the most important thing will always be the destination. The destination you choose to go to will make or break your channel, and it can have a profound impact on how far your reach goes. People want to see interesting and exciting destinations that have a lot of beautiful nature and people. This is why a significant portion of the people tend to want to visit tropical countries in Asia and the Caribbean. These places are quite idyllic, and they offer a lot in terms of fun and adventure. You can also visit northern countries, but they are more popular in the winter when there is a lot of snow, and you have the opportunity to play winter sports. This is true of certain countries like Sweden and Norway. People also want to see beautiful mountains and snowcapped peaks.
Offering Something Different
If your travel channel is exactly the same as all the other channels, you won’t build a unique brand. This is why you have to have some interesting insight and differentiating factors between your channel and others. In marketing terms, you need to have your own individual niche that you can lean on. This involves figuring out the gaps in the industry, and then you can see ways to create your own individual take on things. It will help you build an audience that cannot be swayed by other travel channels. It makes it pretty difficult, and it is one of the things that Marc Zboch talks extensively about as well.
Building Connections
No one is an island, so it is crucial that you build a lot of industry connections when you have your travel channel. There is a massive YouTube travel community, and you can lean on those people for help and advice. They can tell you about certain places, and they can even give you interesting insight about how to operate and run your channel for the best effect. Doing these simple things will help you build an entire community that is dedicated to travel and fun. It is also going to enable you to avoid a lot of problems that come from trial and error.
Creating a Community
On top of that, you need to build a large community to get people to come to your channel. People are more willing to come back when they feel like they are part of a large community, and you can structure your channel in that way. It means having a lot of different ways to interact with you and your brand, and it also means bringing people in and offering prizes and other rewards. There is a lot you can do to make people happy, enabling you to build a lasting channel.
Have a Recognizable Brand
The last thing that Marc Zboch talks about is the importance of building your own brand. If your channel is to last, you will need to have a brand that stays with you for years to come. Once you can do that, it is going to lead to you having a YouTube channel that is structured towards growth.
